In 2021, I created a logo redesign for award-winning tech + marketing company Double A Labs, for use in a sizzle reel animatic. The brief was to create a logo that showed the combination of artistic creativity and technology. Guided and inspired by the references given, I imbued the artistic ‘A’ with painterly strokes and the tech ‘A’ with binary code. For the final logo, I created light and dark versions in various sizes.
jellolin.art.blog 